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EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Brand Marketing - What Do You Think B B Brands Miss?
i think most peo be brands are pretty terrible in that area. One of the first things i did when i joined into colm, we had a prodot marketing team mehad of a creative studio,. And we had a demand team and a content team. I created a brand marketing team whose job it was to bring that level of sort of creativity in working with the studio for our campaigns. To have gret brand marketing, you need to have two insides - one is the emotional inside, and one is the functional inside.
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