EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Is There a Central Content Team?
How do you structure your content team? I reall think it depends on the scale. We're defne at the point where we're big enough to have specialists per sort of content type, but not yet at the level where we would have a by sort of audience type. When you're building out a strategy, let safe, for a product line, do you tend to prioritize either up market or down market more? Because they aren ly pretty different. That's readin i company strategy question. And ma, realy depends upon the prorty of the company.
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