
EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Brand Marketing
I actually think about a marketing three different categories. There's brand lead, which is like the colling capanaquer. Then productl advertising, which would be much more the likes of wa acty to day into come launched a new product called series. And then you can do proter led, where somebody searches for a key word and everything in between. So when i say 50 50, i'm not saying, goae, spend 50 percent of yo budge on colincap capeni type brand advertising. I'd actually be saying that for a sass company of intercomside doing very little in the brand that the top rand led, 50 50, for us would much
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