Sub Club by RevenueCat Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Jan 19, 2022
Chief Marketing Officer at Fishbrain, Lisa Kennelly, discusses marketing strategies for an app with no revenue, challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world. They also touch on transitioning from growth to revenue, finding additional revenue opportunities beyond subscriptions, and balancing brand awareness marketing and performance marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Launching a Subscription and Testing Pricing
04:44 • 2min
KPIs, User Behavior, and the Challenge of Encouraging Usage
06:25 • 2min
Usage of Visco app, transition from free to paid features, and shift to a fishing app
08:46 • 3min
Fishbrain's Pricing Strategy
11:43 • 20min
From Social Network to Marketplace: Evolution of Fishbrain
31:56 • 16min