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Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Jan 19, 2022
Chief Marketing Officer at Fishbrain, Lisa Kennelly, discusses marketing strategies for an app with no revenue, challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world. They also touch on transitioning from growth to revenue, finding additional revenue opportunities beyond subscriptions, and balancing brand awareness marketing and performance marketing.
48:15
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Quick takeaways
- Transitioning from growth to revenue and implementing a subscription model is a crucial challenge for startups
- Marketing a niche app requires in-depth market research, understanding user personas, and strategic partnerships
Deep dives
Marketing an app with no revenue and the challenges of adding new revenue streams
In this podcast episode, Lisa Canelli, the Chief Marketing Officer at Fishbrain, discusses the challenges of marketing an app with no revenue and the importance of adding new revenue streams. She shares her experience at Clue, a female health startup, where they had to transition from growth-focused strategies to implementing a subscription model. Lisa also explores the role of brand marketing in a post-IDFA world and the importance of finding the right balance between growth and revenue generation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode