Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Sub Club by RevenueCat
Fishbrain's Pricing Strategy
They discuss Fishbrain's approach to subscription pricing and how the app has evolved from a social network to a utility tool. They explore the challenges of marketing the app and determining its positioning in the fishing industry. The speakers touch on differences in messaging for PR and consumer acquisition and strategies for expanding the user base through distribution diversity.
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