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2min chapter
Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Sub Club by RevenueCat
Launching a Subscription and Testing Pricing
This chapter covers the process of launching a subscription for their app, including using surveys and studying other models for determining pricing, running tests before full launch, and considering customer acquisition costs and engagement ratios in paid acquisition strategies.
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Listen to the best highlights from the podcasts you love and dive into the full episode