Sub Club by RevenueCat cover image

Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain

Sub Club by RevenueCat

CHAPTER

Launching a Subscription and Testing Pricing

This chapter covers the process of launching a subscription for their app, including using surveys and studying other models for determining pricing, running tests before full launch, and considering customer acquisition costs and engagement ratios in paid acquisition strategies.

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