Usage of Visco app, transition from free to paid features, and shift to a fishing app

On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.

Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.

In this episode, you’ll learn:

• How to make the transition from growth to revenue
• Finding additional revenue opportunities beyond subscriptions
• Tips for balancing brand awareness marketing and performance marketing

Links & Resources

• VSCO
• Clue

Lisa Kennelly’s Links

• Lisa’s LinkedIn
• Follow Fishbrain on Twitter
• Fishbrain’s website
• Fishbrain Is on Instagram
• Fishbrain’s Facebook page

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club