2min chapter

Sub Club by RevenueCat cover image

Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain

Sub Club by RevenueCat

CHAPTER

KPIs, User Behavior, and the Challenge of Encouraging Usage

The hosts discuss the specific KPIs they focused on for their app, which required users to log their daily feelings. They also explore the challenge of encouraging natural usage and the advantages of subscription-based monetization.

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