Global Product Marketing Strategist, Lisa Kennelly from Klarna, discusses the importance of personalized retention strategies tailored to individual user needs. Topics include A/B testing, data analysis, user segmentation, and effective communication tactics to enhance user retention and reduce churn.

Chief Marketing Officer at Fishbrain, Lisa Kennelly, discusses marketing strategies for an app with no revenue, challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world. They also touch on transitioning from growth to revenue, finding additional revenue opportunities beyond subscriptions, and balancing brand awareness marketing and performance marketing.