Lisa Kennelly

Chief Marketing Officer at Fishbrain, responsible for everything from brand positioning and product marketing to business development and e-commerce.

Best podcasts with Lisa Kennelly

Ranked by the Snipd community

Apr 19, 2024 • 18min

📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞

Global Product Marketing Strategist, Lisa Kennelly from Klarna, discusses the importance of personalized retention strategies tailored to individual user needs. Topics include A/B testing, data analysis, user segmentation, and effective communication tactics to enhance user retention and reduce churn.

Jan 19, 2022 • 48min

Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain

Chief Marketing Officer at Fishbrain, Lisa Kennelly, discusses marketing strategies for an app with no revenue, challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world. They also touch on transitioning from growth to revenue, finding additional revenue opportunities beyond subscriptions, and balancing brand awareness marketing and performance marketing.