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Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain

Sub Club by RevenueCat

CHAPTER

From Social Network to Marketplace: Evolution of Fishbrain

This chapter explores the transformation of Fishbrain from a free social network to a subscription-based app with a marketplace for fishing gear. It discusses the challenges of integrating the marketplace, marketing the features, and increasing repeat customers. The chapter also mentions the potential for the marketplace to grow alongside subscription revenue and the importance of social commerce.

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