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16min chapter
Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Sub Club by RevenueCat
From Social Network to Marketplace: Evolution of Fishbrain
This chapter explores the transformation of Fishbrain from a free social network to a subscription-based app with a marketplace for fishing gear. It discusses the challenges of integrating the marketplace, marketing the features, and increasing repeat customers. The chapter also mentions the potential for the marketplace to grow alongside subscription revenue and the importance of social commerce.
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