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What B2B can Learn from B2C, with Keith Messick

Apr 21, 2022
36:52
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1
Introduction
00:00 • 2min
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2
Consumer Marketing Alert Is Emotional
01:56 • 2min
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3
Zendusk and Customer Service - What Are the Key Mile Markers?
04:07 • 3min
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4
How Has Betace Enhanced Your Approach to Marketing?
07:25 • 4min
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5
Emotional Marketing in B to C Marketing
11:30 • 5min
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6
Shields Analytics - A Game Changer for Your Linkton Team
16:32 • 2min
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7
Brand Awareness
18:11 • 4min
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8
What Can We Measure?
21:45 • 4min
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9
B to S B to Be Crossover
25:22 • 3min
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10
Is This as Funny as the Next Video I Could Scan?
28:17 • 5min
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11
Go Experiment Yet, Big
32:51 • 2min
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12
How Can You Stay Connected With Me?
35:03 • 2min
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In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.
We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.
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