B to S B to Be Crossover

i wonder what your thoughts are on short form video. Cause clear, i mean, beat ta sea, it's video is everywhere. You can do tons of creative stuff with it. B to be, it's a little bit more complicated. I think there's a sort of natural, like, what's happening in consumer eventually makes its way into b to b. Like consumers always going to lead, and then be the best in class marketing will try and figure out what they can learn from that. And so now, sa, t so like one thing that started out original and then suddenly became commoditized.