
What B2B can Learn from B2C, with Keith Messick
B2B Growth
00:00
Is This as Funny as the Next Video I Could Scan?
I don't think we are prepared for that level of scrutiny, that's right. I built an agency internally, like full service creative agency, design, video, account services, strategy, copywriting. And they have one client, and the clients launch darkly. So i just think it's going to be harder and harder unless your product is ten times better than the competition. But you se m sedly that the idea that anyone is pursing that out on the other side, it's not their responsibility,. Like it's your responsibility to provide an experience that’s on par with all the other experiences, or better - both a consumer and as a buyer.
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