Brand Awareness

Brand is sort of, for the longest time, a little bit of a four letter word in me. So much of be to be marketing really is brand, even though we just don't call it that. Jan: I think the vanity metric, you have to be careful. You can do market research and things,. There's a lot of proxies you can do to figure out if these things are working. But i feel like, an it should never be the only thing.