Emotional Marketing in B to C Marketing

The real trick is knowing which one to use when. I think what we see, i'll talk about the very top of the funnel here in a second,. We've got better attribution than be to be. It's not just like this one person that we perfectly imagine. But how do you think of bringing in emotion in the right way in b to c marketing? You don't beto buyers buy on emotion, and they justify on logic; so if you're too logical up front, before you're even really deep enough into the stage to consider, it's a mess.