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How to Get the Most from Your Customer Data

Nov 1, 2022
28:40
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1
Introduction
00:00 • 2min
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2
Customer Base Audit - The First Step to Customer Centricity
02:00 • 2min
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3
Is There a Clear Definition of Customer Centric?
03:49 • 2min
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4
The History of Customer Analysis
05:35 • 6min
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5
The Power of a Customer Base Audit
11:10 • 4min
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6
Are You Reading, Understanding and Interpreting Analyses?
15:37 • 3min
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7
The Data Cube
18:16 • 5min
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8
The Power of a Customer Cohort
23:42 • 2min
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9
Starting With a Customer Base Audit
25:47 • 3min
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‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base.

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