The Power of a Customer Base Audit

Customer base audit is like looking at your business under a microscope, it really exposes doesn't tell you the answer. It leads to the question and again with with leaders and managers inspired by customer base audit, it leads them to think about their business differently. We hope that that will raise the visibility, the respect for the practice of marketing, and take some of the things that we in marketers are very proud of,. And make them of greater interest and vitality to folks and other parts of the organization.