Customer Base Audit - The First Step to Customer Centricity

A customer base audit is the first step towards customer centricity. The idea that not all customers are created equal. And then if we get understand those differences, quantify them and lean into them to really have them drive strategy and tactics. So it really is a first step, even though for me personally it's book number three. It might be after doing an audit, the thing that drives the desire to follow some of those customer centric strategies.