Knowledge at Wharton

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces. Hosted on Acast. See acast.com/privacy for more information.

Brian Burke, Sports Data Scientist at ESPN, joins Cade Massey, Eric Bradlow, and Shane Jensen to share insights on building advanced football power ranking systems, the role of Bayesian models in balancing priors and new data, and how analytics informs game-day decisions like fourth-down calls and playoff predictions. Cade, Eric, and Shane also analyze standout performances and key narratives from NFL Week One, preview pivotal college football games, examine the growing dominance of Carlos Alcaraz over Jannik Sinner in men’s tennis, and highlight major offensive trends across Major League Baseball. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn, author of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption, explains the latest trends in retail, how AI fits into the customer experience, and what's to come for brick-and-mortar. This Ripple Effect episode is part of the “Future of Retail” series. Hosted on Acast. See acast.com/privacy for more information.

David Musto, Wharton Finance Professor and Director of the Stevens Center for Innovation in Finance, explores the importance of teaching financial literacy to students, the progress made in recent years, and why early education in personal finance is essential for preparing future citizens and voters. Hosted on Acast. See acast.com/privacy for more information.

Listen to a special episode from Where AI Works, a podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries.In this episode, Wharton professor Serguei Netessine is joined by Tereza Nemessanyi, worldwide director of private equity and venture capital partnerships at Microsoft. Together, they discuss how companies are experimenting with AI to unlock value, why the biggest opportunities lie in high “cost-to-serve” pain points, and why rapid iteration is essential to success in this evolving space.🎧 Search Where AI Works in your podcast app to discover more episodes, or click this link to follow along: Listen to more episodes Hosted on Acast. See acast.com/privacy for more information.

David Picioski leads Global Brand Partnerships at Wilson Sporting Goods, where he shares insights on navigating sports collaborations, including partnerships with the NBA and the role of star athletes in expanding visibility. Connor Blakley, founder of Youth Logic, discusses reaching Gen Z effectively, the importance of understanding youth culture, and the missteps brands commonly make. They dive into Gen Z's consumption habits, the shift towards meaningful content, and Wilson's innovative approach to basketball design.

In this discussion, Bill Connelly, an ESPN staff writer and author of 'Forward Progress,' dives into the thrilling rivalry between tennis stars Sinner and Alcaraz, highlighting the depth in women’s tennis. He shares his insights on the evolving college football landscape, addressing team rankings, playoff expansion, and which teams might claim the national championship this season. The hosts touch on golf highlights and MLB dynamics, including the Milwaukee Brewers’ impressive performance and shifting betting odds, adding a vibrant sports overview to the conversation.

Campbell Harvey, a finance professor at Duke University known for his pioneering work in crypto, and Neha Narula, director of MIT Media Lab's Digital Currency Initiative with expertise in the history of money, dive into the transformative journey of cryptocurrency. They discuss its promise for financial inclusion, explore the inefficiencies in traditional banking, and highlight how trust has shaped the evolution of money. The conversation also tackles the balance between centralization and decentralization in finance, showcasing the innovative potential of digital assets.

John Zhang, a Wharton Professor of Business Economics and Public Policy, dives into the intriguing world of dynamic pricing strategies. He reveals how firms adapt their pricing amid rising tariffs and inflation, affecting consumer behavior. The discussion highlights the historical evolution of these strategies and their application across industries like airlines and hotels. Zhang also emphasizes the balance businesses must strike between profit motives and consumer perceptions, illustrating real-world examples of success and failure in dynamic pricing.

Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day. Hosted on Acast. See acast.com/privacy for more information.