Knowledge at Wharton

Knowledge at Wharton
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Aug 25, 2025 • 25min

Where AI Works: From Pain Points to Productivity — Finding AI’s Real Value

Listen to a special episode from Where AI Works, a podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries.In this episode, Wharton professor Serguei Netessine is joined by Tereza Nemessanyi, worldwide director of private equity and venture capital partnerships at Microsoft. Together, they discuss how companies are experimenting with AI to unlock value, why the biggest opportunities lie in high “cost-to-serve” pain points, and why rapid iteration is essential to success in this evolving space.🎧 Search Where AI Works in your podcast app to discover more episodes, or click this link to follow along: Listen to more episodes Hosted on Acast. See acast.com/privacy for more information.
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10 snips
Aug 21, 2025 • 27min

Wharton Marketing Matters Highlight: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations

David Picioski leads Global Brand Partnerships at Wilson Sporting Goods, where he shares insights on navigating sports collaborations, including partnerships with the NBA and the role of star athletes in expanding visibility. Connor Blakley, founder of Youth Logic, discusses reaching Gen Z effectively, the importance of understanding youth culture, and the missteps brands commonly make. They dive into Gen Z's consumption habits, the shift towards meaningful content, and Wilson's innovative approach to basketball design.
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Aug 13, 2025 • 1h 1min

Wharton Moneyball: The State of Tennis & College Football Preview

In this discussion, Bill Connelly, an ESPN staff writer and author of 'Forward Progress,' dives into the thrilling rivalry between tennis stars Sinner and Alcaraz, highlighting the depth in women’s tennis. He shares his insights on the evolving college football landscape, addressing team rankings, playoff expansion, and which teams might claim the national championship this season. The hosts touch on golf highlights and MLB dynamics, including the Milwaukee Brewers’ impressive performance and shifting betting odds, adding a vibrant sports overview to the conversation.
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Aug 5, 2025 • 40min

Ripple Effect: The Rise of Crypto | Campbell Harvey and Neha Narula

Campbell Harvey, a finance professor at Duke University known for his pioneering work in crypto, and Neha Narula, director of MIT Media Lab's Digital Currency Initiative with expertise in the history of money, dive into the transformative journey of cryptocurrency. They discuss its promise for financial inclusion, explore the inefficiencies in traditional banking, and highlight how trust has shaped the evolution of money. The conversation also tackles the balance between centralization and decentralization in finance, showcasing the innovative potential of digital assets.
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6 snips
Jul 25, 2025 • 10min

This Week In Business: Understanding Dynamic Pricing in Today’s Inflationary Climate

John Zhang, a Wharton Professor of Business Economics and Public Policy, dives into the intriguing world of dynamic pricing strategies. He reveals how firms adapt their pricing amid rising tariffs and inflation, affecting consumer behavior. The discussion highlights the historical evolution of these strategies and their application across industries like airlines and hotels. Zhang also emphasizes the balance businesses must strike between profit motives and consumer perceptions, illustrating real-world examples of success and failure in dynamic pricing.
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5 snips
Jul 17, 2025 • 31min

Wharton Marketing Matters: Adobe's Chief Communications Officer, Stacy Martinet

Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day. Hosted on Acast. See acast.com/privacy for more information.
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8 snips
Jul 15, 2025 • 16min

Ripple Effect: Gen AI Workplace Revolution | Stefano Puntoni

Stefano Puntoni, Wharton’s marketing professor, delves into the transformative role of generative AI in the workplace. He emphasizes the need for companies to center employees in AI discussions for enhanced well-being. Puntoni highlights the psychological threats AI poses, including challenges to autonomy and job security. He advocates for a balanced integration strategy that fosters employee engagement. Ultimately, he champions the potential of AI to empower rather than alienate workers, urging organizations to focus on the positive shifts and opportunities it presents.
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Jul 9, 2025 • 6min

Wharton Moneyball: Using Data to Model NBA Performance with Seth Partnow

A highlight of Eric Bradlow, Shane Jensen, and Adi Wyner's conversation with Seth Partnow—Data Science Manager for the NBA at PENN Interactive, former Director of Basketball Research for the Milwaukee Bucks, and author of The Midrange Theory—discussing what NBA work at PENN Interactive entails, expectations for draft picks and predicting player performance, and how talent distribution across NBA teams is changing. Hosted on Acast. See acast.com/privacy for more information.
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Jul 1, 2025 • 16min

Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson

Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.
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Jun 3, 2025 • 23min

Ripple Effect: Resolute Japan | Harbir Singh and Mike Useem

Harbir Singh and Mike Useem, Wharton management professors and co-authors, dive into their book on Japan's corporate resurgence. They discuss the transformative leadership models that are reshaping Japanese companies, emphasizing innovation and adaptability. The conversation covers how the perception of failure is shifting towards a growth opportunity, and how decentralization of decision-making is fostering employee engagement. They also share insights on how these concepts can benefit leaders across various cultures, blending traditional and modern practices for success.

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