Are You Reading, Understanding and Interpreting Analyses?

Every senior executive should be able to read and understand and interpret the sorts of analyses that we find in the book. The maths is really not complicated, it's just not familiar. It's hard to imagine a leadership team that will be acceptable to say, I don't know, this is too complicated. We can't understand it. This is much, much broader. And we would say is fundamental to any, any sort of consumer facing, or frankly any business that has a customer base. You know, if you're selling nuclear reactors. Maybe this is not the book for you, but if you have more customers, then you can print out on a couple of sheets of a full paper