This Podcast Will Kill You Ep 180 Food Dyes: It’s all marketing
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Jul 1, 2025 Dive into the colorful world of artificial food dyes, exploring their enticing history and marketing allure! Discover the impact of visual appeal on our taste preferences and the controversial implications for health. Unpack the differences between synthetic and natural dyes, as well as the complexities in regulation. From the historical use of vibrant colorants to modern-day controversies, including connections to ADHD, this lively discussion reveals the striking interplay between marketing and food safety.
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Blue Steak Study Reveals Visual Impact
- Participants ate steak, peas, and fries with unusual colors under altered lighting.
- Seeing the true colors later caused disgust and even illness in some participants.
Food Dyes Shape Expectations
- Artificial food dyes provide no nutrition and only enhance food appearance.
- Consumer expectations shaped by food dyes lead to unrealistic standards for produce appearance.
FDA Certifies Synthetic, Exempts Natural
- Synthetic food dyes undergo batch certification by FDA for purity and impurities.
- Natural dyes are exempt from certification despite variable compositions and potential risks.