The Color of Taste

This episode, we aren’t asking you to taste the rainbow, but we are scrutinizing the artificial dyes that give it its color. When you’re munching on brightly colored candies or dipping a french fry in purple ketchup, what exactly is it you’re tasting? In this episode, we take you through the story of food dyes, from their serendipitous discovery to their enthusiastic overuse, from much-needed regulation to controversial health findings. You’ve read the headlines, now get the full picture of artificial food dyes.

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