Freakonomics Radio

122. How Much Does Your Name Matter?

Apr 8, 2013
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ANECDOTE

Unusual Names

  • Dalton Conley named his children E and Yo as an experiment.
  • Yo's full name, including later additions, is unusually long.
INSIGHT

Names as Signals

  • A name can signal parents' values, but determining its impact on a child's life is complex.
  • Steve Levitt suggests names primarily reflect the parents' identity and aspirations.
INSIGHT

Name and Economic Outcome

  • Levitt and Roland Fryer studied California birth certificates to analyze name effects.
  • Their research showed distinctively Black names didn't correlate with economic outcomes.
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