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122. How Much Does Your Name Matter?

Freakonomics Radio

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Instant Checkmate's Tanya Sweeney Study: Google AdWords Doesn't Conduct Racism

Tanya Sweeney: I got really moved in that regard was more looking at the faces of these young PhD students and people who are just launching their careers. A Google spokesperson told us that AdWords does not conduct any racial profiling, it is up to individual advertisers to decide which keywords they want to choose to trigger their ads. Instant checkmate didn't respond to our query, but an official statement from the company about the Tanya Sweeney study says, "We have absolutely no technology in place to even connect a name with a race"

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