The Effect of Social Bias on AdWords

A black identified name was 25% more likely than a white identified name to get an ad suggestive of an arrest record. These ads appear regardless of whether the company actually has a criminal record for that name in their database. The idea is that it's basically some kind of bias effect from society. So people see an arrest ad for a black name, they tend to click it. But when they see the arrest ad associated with a white name, they tends to ignore it. Back to Mail Online home. Back to the page you came from.