How to Prompt an Ad for an Arrest Record

"The goal was never to write a paper. The goal was to show Adam he was wrong," says Latanya Sweeney, author of the new book "Economics for People with Black and White First Nominations" To find real first and last names, some black and some white, she would type in a search like Shanice, Ph.D., or Molly,. She would feed those real names back into Google to see what ads they would prompt. Having a distinctively black first name makes it how likely to prompt an ad for an arrest record compared to having a distinctively white name then.