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326 - Change the Goal to Change the Outcome | Social at Scale Podcast

Sep 16, 2022
42:30
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1
Introduction
00:00 • 3min
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2
Do You Go All in on Linkton?
02:54 • 5min
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3
Tick Talk
07:41 • 3min
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4
Tick Talk Is Not the Best Place to Start
11:08 • 5min
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5
The Sea Level Executive Team Isn't Doing It Right
16:02 • 2min
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6
The Value of Dark Social
17:38 • 4min
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7
How Do Marketers Make Good With This?
21:41 • 5min
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8
Using Self Reported Attribution to Measure Demand
26:32 • 2min
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9
Aren't You Creating Demand?
28:16 • 4min
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10
Social Media Amplification Can Be Really Helpful
32:37 • 2min
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11
Ads
34:30 • 2min
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12
Recruiting
36:11 • 3min
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13
Is Your Target Customer Going to Change?
38:53 • 3min
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Chris joined Cameron Brain on the Social at Scale Podcast (by EveryoneSocial) to talk through:

  • Determining where you should be focusing resources as a marketing org, 
  • Evaluating your own intent when approaching a social content distribution strategy, 
  • Refine Labs' process for stacking growth, 
  • Dark social, and
  • The Revenue R&D process



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