How Do Marketers Make Good With This?

Marketing has been, this is kind of our theory in view bit. And we definitely subscribe to the sam am perspective around measurability and dark social as it relates to bety to b, right? Betobe transaction. D to s er, directic consumer is not anything that i'm familiar with, you know, beyond just kind of cursory knowledge of friends who've been in,. you know, various businesses and that and that realm. We're not moving away from em from these trends. Ye. I mean, if you think about how b to b companies operate thir revenue machine, it's the exact same thing that they did in two thousand 11. It's basically