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326 - Change the Goal to Change the Outcome | Social at Scale Podcast

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Using Self Reported Attribution to Measure Demand

i wish i had this measurement a idea in the bag in two thousand 18. Would have made me a much better marketer, had i figured that out earlier. But now it's here, and tons of companies are adopting it - for zero dollars and five minutes of effort. You can get the highest ry on anything that you can do in marketing by sourcing tons of insights from customers that want to buy. And if you go to a company that doesn't create demand and you put that on their sight, you're going to get google on line research, spam, stuff like that in in your system.

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