
326 - Change the Goal to Change the Outcome | Social at Scale Podcast
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Social Media Amplification Can Be Really Helpful
Most companies spend a hundred per cent of their budget on marketing. How are we creating demand? Where are we going out with buyers that do not have intent to buy our stuff? This is where social media amplification can be really helpful. You don't need to run them all at once. I recommend trying to figure out one or two and make them actually work.
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