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326 - Change the Goal to Change the Outcome | Social at Scale Podcast

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Tick Talk Is Not the Best Place to Start

Many companies are thinking about how can they enable their people to be acted on social, but should they even do it? There's still a lot of people out there in the professional world whoa, maybe they're unsocial. The first thing is being able to understand social generally, which is nothing more than being a human in doing the things that you would in real life digitly. And most go with the intent to either prop themselves up or sell something as opposed to just being themselves. They try and put on a pedestal digitl andthin; they need to pretend to be some one that they're not,. So by having the right intent and trying to give out free consulting at

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