
326 - Change the Goal to Change the Outcome | Social at Scale Podcast
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Do You Go All in on Linkton?
I saw the opportunity on facebook in two thousand 12, and was running ads there to sell things. I did the exact same thing when b to b targeting existed on facebook. In two thousand 15, i was using facebook ads in order to target health care professionals. And you could run account based ads in two thousand 15 16, which was wild before cambridge anolytica. There was a match here where it's like, ok, i actuall. Saw these opportunities and didn't capitalize on them as much. The day i went all in beginning on august ninth, 20 nineteenh i'll remember the day forever,. because it fundamentally changed my life.
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