In this episode, we talk with James Ski, Founder of the Sales Confidence and Partnerships Manager at Drift, about outbound. James shares his experience working across multiple channels such as the good old phone, email, LinkedIn, videos etc... and the importance of follow up. We also talk about key account management and how to find relevant stakeholders.   

• What are the most successful channels for outbound?
•  Personalization and email cadences
• The importance of having fun and celebrating the small wins