The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan
Apr 20, 2022
Alice Katwan, SVP and GM of North America Sales at Twilio, shares her expertise on cultivating high-retention sales teams. She discusses effective strategies for attracting and keeping top talent, especially in remote settings. Katwan emphasizes the importance of a supportive culture and psychological safety in career development. She also highlights the benefits of personal connections and celebrating team achievements to foster motivation. With her insights, listeners can optimize their sales teams for long-term success.
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Retention Through Consistent Effort
- Focus on repeated daily efforts to retain talent, as it's crucial for business success.
- Execute a series of intentional activities rather than relying on single actions.
The Great Realignment
- High job openings, increased resignations, and low engagement characterize the current employment landscape.
- This "Great Realignment" demands intentional talent retention strategies.
Onboarding During the Pandemic
- Alice Katwan joined Twilio during the pandemic and faced the challenge of remote onboarding and team building.
- She adapted by focusing on attracting talent, development, incentives, and culture.