The Yaag Project

Seth Godin: How to be sensible in the modern marketing world

May 17, 2021

36:22

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Highlights

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Episode notes

The Challenge Apple Faces as Tim Cook Attempts to Maximize Profit

01:54

How Do You Identify Early Adopters of Your Ideas?

03:30

Do You Believe in the Idea of Follow Your Passion or Would You Call BS on It?

02:42

Introduction

3min

Are You Creating a Category?

2min

Where Does a Nation Down Come In?

3min

How Do You Identify Early Adopters of Your Ideas?

4min

Is There a Selfish Mindset in Modern Marketing?

4min

What's the Threshold of Failing Fast?

3min

Are You Ready for That?

2min

Do You Believe in the Idea of Follow Your Passion or Would You Call BS on It?

3min

The Challenge Apple Faces as Tim Cook Attempts to Maximize Profit

2min

10.

Do You Have a 30 Foot Rule?

4min

11.

Marketing Is Everything That Touches the Market

2min

12.

What's Your Story, What Do You Stand For?

2min

13.

SaaS Podcast - Parting Message

3min

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..

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