Seth Godin: How to be sensible in the modern marketing world
The Yaag Project
Are You Ready for That?
"I like making mistakes. I don't like making blunders," he says. "If you can't serve your audience best by sticking with what you're doing, then it's okay to shift and do something else." And at what point does any of these experiments become a mistake? He asks five questions that are meant to put him on the spot or make him take a stand.
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