Seth Godin: How to be sensible in the modern marketing world
The Yaag Project
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How Do You Identify Early Adopters of Your Ideas?
Every industry does have only one hegemon and probably a thousand other atomized companies that come in and go out in the long tail. When you show up with a piece of software, with a website, with a widget that solves a customer's emotional problem, they say, thank you, you don't have to hustle them. Right. So if you can watch for it, I love that.
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