Seth Godin: How to be sensible in the modern marketing world
The Yaag Project
Introduction
The ABM Conversations Podcast is the number one podcast for B2B marketers wanting to explore timeless account-based marketing strategies. In today's episode, we are going to discuss how to be sensible in the modern marketing world. We have with us someone who doesn't need any introduction; he's synonymous with marketing and has written about 20 amazing books which I would call as timeless. The person behind the purple cow, Lynchpin, this is marketing, the practice, alt-MBA, and the akimbo podcast and a lot more.
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