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Seth Godin: How to be sensible in the modern marketing world

The Yaag Project

CHAPTER

Do You Believe in the Idea of Follow Your Passion or Would You Call BS on It?

If you are making the choice to be passionate about what you do, then you're almost always going to be in the right place. I often felt that people who advise me to follow my passion are a different set of people. For me, my passion has always kept evolving. What I like 10 years back, I don't like now and my taste keeps evolving. The Yeti cooler led to the Yeti tumbler. On the yeti tumblers, they pulled off because they actually made a tumbler that was much better than regular tumblers. That's where brands get in trouble. Your brand should stand for something, an emotion. And if you can bring

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