Seth Godin: How to be sensible in the modern marketing world
The Yaag Project
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What's the Threshold of Failing Fast?
Seth Godin: People who are looking for hacks aren't interested in playing the long term game. He says there's a difference between strategy and tactics, which can be kept secret or published publically. godin: Once you commit to who you are seeking to serve, your minimum viable audience, don't change that - not for a long time.
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