EP 407: Facilitating change and navigating change fatigue with agency employees with Jenny Magic

The workforce has changed forever, which has brought change fatigue along with it. This means how we navigate problem-solving and facilitate change amongst our teams has to change, too. This week, I’m chatting with Jenny Magic, an expert in all things change and team morale. For almost 20 years, she’s been working with agency leaders and their teams to help implement strategies. She noticed that there were often major disconnects between agency leaders and their team’s opinions on new strategies and changes to SOPs. She set out to discover what makes teams get on board with change without getting burnt out.

We’ll discuss the best ways to facilitate change with your teams, get employees on board with your ideas and strategies, and the importance of psychological safety for employees to share openly. When you know how to facilitate change effectively, you’ll be surprised how much easier it is to get your teams on board with new ideas and strategies.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• How the world of change has changed
• How to line up change so that it actually gets implemented
• The cost of change
• The real roots of change fatigue
• Why so many employees start “treading water” when you try a new strategy
• The value of co-creating change with your team
• Utilizing confidential inquiries to get honest responses from employees
• There is no “one-size fits all” training model that actually works
• Creating psychological safety among team members