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EP 407: Facilitating change and navigating change fatigue with agency employees with Jenny Magic

Build a Better Agency Podcast

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How to Pressure Test Potential Solutions in a Client Setting

Agency's job is to help clients make change. So how do we take these exact same two steps, which is sort of gets agreement that there is a problem and then pressure test potential solutions? How do you recommend we bring that methodology into a client setting? Yeah. One of the things I think is incredibly valuable in your discovery process is talking to the folks who are going to be impacted by an idea. And our strategy we like to use is we refer to it as confidential inquiry. We will be super careful not to drop hints about where you sit in the org or anything like that.

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