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EP 407: Facilitating change and navigating change fatigue with agency employees with Jenny Magic

Build a Better Agency Podcast

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How to Create a Collaborative Safe Culture

In the 90s, Harvard researcher Amy Edmondson was like, what makes a great team? And she did all this research, her papers available. She's written a book called the fearless organization that outlines it. In 2008, Google decided to go about the same experiment sort of independently. They were like, what make a great team at Google? It's called Project Aristotle also really well documented. The social scientists landed on the exact same answer: psychological safety. So how in today's world do we create that kind of culture and safe place? Absolutely.

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