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#140 Storymapping with Donna Lichaw

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Sep 29, 2016
00:00
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1
Introduction
00:00 • 2min
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2
The Story of a Documentary Filmmaker
01:34 • 5min
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3
The Power of Story Mapping
06:12 • 3min
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4
The Structure of a Story
09:24 • 6min
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5
The Importance of Reiterating Goals
15:04 • 2min
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6
The Complexity of Sitcom Story Structures
16:54 • 2min
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7
The Blue Sky of Product Design
18:31 • 1min
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8
How to Treat Unhappy Stories
19:44 • 2min
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9
How to Overcome a Crisis Point in a Checkout
21:48 • 4min
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10
The Origin Story of a Podcast
25:55 • 4min
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11
How Important Is the Brand Storyline in Story Mapping?
29:32 • 3min
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12
Donna's Use of Storytelling
32:12 • 2min
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13
The Importance of Understanding Your Origin Story
33:56 • 2min
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Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected.
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