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#140 Storymapping with Donna Lichaw

UX Podcast

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The Origin Story of a Podcast

In business an origin story means how did the company founded or how was this organization started. If your brand is about innovation, then that's a great origin story to have talking about how two people reinvented the world in their garage. But if your company is about luxury foods and you're not making money, it really doesn't matter. You always have to make sure that that's the two coincide. How much do you hate personas? Oh, sorry, no comment. Do you remember Hepascale questions? One from each of us, you will answer with a number from one to seven,.How to respond will become apparent by the question itself.

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