The Structure of a Story

The structure of a story is that simple, which is why I love it. It can get way more complex, but I find for the type of work that we do staying simple, it's much better and much more effective. The idea is that every story has a beginning, middle, and an end. In product development, you use it as a thought exercise to think, why might someone not adapt to your product? Then there's a high point, and we quite literally call that the climax. And then in the end, just to wrap up, you just have to ask yourself, what next? How is this going to end?