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Behavior-Change Revolution Moves To Scale
- The behavior-change revolution extends Kahneman and Thaler's work from labs into large-scale real-world applications.
- Angela Duckworth and Katie Milkman aim to make behavior-change mainstream by testing interventions at scale.
Use Big Partners And A Common Platform
- Partner with large organizations to reach millions and embed experiments into existing customer flows.
- Use a digital platform that connects partners' users to randomized trials and continuous data streams.
Scale Brings Privacy And Ethics Into Focus
- Large-scale behavioral experiments raise privacy and ethical concerns about turning customers into research subjects.
- Many people already share data willingly with tech firms, but consent and transparency remain central issues.