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306. How to Launch a Behavior-Change Revolution

Freakonomics Radio

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Is Over-Promising a Wise Strategy?

I'm surprised to hear you saying today that over-promising is a wise strategy. I would have thought... I never used the word wise strategy. You said it was necessary. When you look at big successes, the people who carried out those big successes were unreasonable and optimistic. And so over-promise is part of the game. It's very unlikely to happen otherwise. So I think, you know, you can't get anywhere without some degree of over-promises.

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