
306. How to Launch a Behavior-Change Revolution
Freakonomics Radio
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Behavioral Economics Summit: Danny Kahneman and Max Bayserman
Danny Kahneman is not only the elder statesman of behavioral science, but he's also our Beyonce. He and his late collaborator Amos Tversky were the subject of Michael Lewis's book, The Undoing Project. Bayserman: Behavioral economics has currently existed, I think, started in a bar.
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