How to Put Together a Massive Research Project

Stephen Dubner: Angela Duckworth and Katie Milkemann are working on a massive research project. They want to help people make better decisions for themselves and for society. This is the next logical step in a revolution that's been brewing for decades, he says. Dubner: It will not be easy; most behavior change is actually not desirable. But if we can make a tiny dent in this problem, there's the possibility of helping millions of people in material ways.